Hello, I’m Alex, a multidisciplinary designer with a background in healthcare communications, marketing and content creation.

I work across strategy, storytelling and design, creating clear, effective communications for print and digital audiences across healthcare and public service organisations.

My experience includes developing campaigns and communications for multiple NHS services (1), leading social media and digital content for Cambridge IVF (2) and The Rosie Hospital (3), introducing brand guidelines and improving visual consistency across teams, bringing video and content production in-house from external agencies (4), and creating print, digital and social media materials that support patient-facing services (5).

I believe good design should be accessible, clear and purposeful, with simple ideas that carry meaning and work effectively across a range of applications.